In the world of CRM sales software, knowing which features the best software should have is absolutely imperative. While most CRM software or web-apps tend to be on the affordable side, switching back and forth between each of them is not the most efficient way. As a business owner, choosing the right software as early as possible should be your main priority.

With so many CRM available today, how do you know which one is the best and which one you should avoid? More importantly—how do you know which features the best CRM should have?

The truth is that CRM might have evolved greatly over the course of the last decade or so, but values have not changed at all. As always, simplicity and flexibility are the keys. When trying to find the best software, don’t go for the complex, clunky software with too many features. What you want is something that is light, fast and efficient. Clickhook (http://clickhook.io/) is a very good option if you are looking for a CRM with a refreshing take on customer relationship management. This app allows you to control everything from contacts to custom sales-flow by email.

Another feature that is an absolute must for CRM is remote (and mobile) access. Because we live in 2014, it is crucial that your CRM software be available on the go. Long gone are the days when data could only be entered in the office. If you own a business in 2014 and wish to be successful, you have to learn the ways of this decade.

Lastly, the best CRM sales software or web-app should also allow you to automate your sales process. Once again, Clickhook is one of the best options available out there as it gives users the opportunity to set up custom sales-flow and automate various actions along the way, from sending emails to sales hooks—a wonderfully refreshing take on CRM once more.

All in all, the best CRM sales software should fit your company and your team. Yes, there are many software out there and finding one might sound like a daunting task at first. But trust us: It’s worth it. No matter how small your business is, this tool is an absolute must.