Ah, lead conversion. The nightmare of many small businesses, but also the bread and butter of many. As a business owner, what can you do to convert more leads? As it turns out, many things. Here are three little tips to help you along the way:

1. Use the right tools. Being organized is the key. Fortunately for you and many others, there exist plenty of tools that can help you in the regard. CRM (customer relationship management) software integrated with lead management features are developed by professionals whose goal is to make the job of business owners such as you easier. Use those tools well.

2. Don’t group your leads into one single category. Every single prospective customer is different. You absolutely need to understand that if your wish is to convert more leads. Because each customer is different, they all require a different kind of attention. It is your responsibility to differentiate between your customers. Luckily, many CRM software allow you to automate your sales process, making it easier for you to concentrate on building strong relationships with customers and prospective customers. ClickHook (http://clickhook.io) is a great example of such a software. And the good news? It even lets you create custom sales flows that you can send to different people!

3. Do your research. Lead conversion is not that hard. Plenty of companies are able to do it well on a regular basis, so why wouldn’t you? What’s the “big secret” behind it all? It’s up to you to find it. The more research you put into it, the more results you will see. Likewise, the more time you spend understanding your leads, the more results you will see. Generally speaking, what differentiates successful companies from not-so-successful ones is the amount of time they put into their research.