So you are looking for a CRM? That’s great — when used properly, a CRM has the potential to affect your business positively. But in order to get the most out of your new CRM, you have to choose carefully. With so many software available…
Lead management and CRM are two terms that seem to be used regularly. But do you know how they are related? Let’s first look at the definition of each. CRM is a system that is used to manage a business’ interactions with its current and…
By now you probably know that CRM are valuable tools to small business. But are you aware of how much more valuable they become when they are integrated with marketing automation? Marketing automation is quickly gaining in popularity in the business world — and for…
CRM software tend to become valuable tools to many, many businesses. However, not everyone is aware of the benefits associated with owning a CRM — especially small business owners. If you fall into that category, it is natural for you to wonder whether or not…
While sales management can include a wide array of responsibilities, the goal rarely changes — to attain a company’s sales objectives. Now a company’s sales objectives are always attained through what is known as a sales process. If you own a business, then there is most…
If you own a business, then chances are that you have heard the term “sales pipeline” being used before. The truth is that it’s not enough — understanding the sales pipeline is absolutely crucial to the process of trying to generate more leads. In simple…
Business owners must carry a heavy burden on their shoulders — the burden of always remaining up-to-date with the latest tools. One such tool that should never be overlooked by business owners is a project management software. As the name entails, project management refers to the…
Marketing automation is quickly gaining popularity in the business world. This is not surprising: In today’s world, tools that save time and money are usually quite successful. Marketing automation is no exception to that rule. If you are unfamiliar with this term, here’s what you need to know: In simple…
Are you tired of the same old cluttered CRM? You are not the only one. While we can’t argue against the importance of a CRM for small businesses, we can certainly argue against the efficacy of complex, cluttered CRM software for small businesses. Here’s why…
Owning a business comes with many tasks and responsibilities. As a business owner, doing everything in your power to maximize your business’ profit while ensuring a degree of efficiency is very important. Luckily, we live in a day and age where it is easier than…
The world of marketing is not what it used to be like. With the advent of technology, more and more tools that aim at making businesses more profitable and efficient are being designed each year. If you own a small business, then remaining on top…
Business people have many tools available to them. If you belong in that category, then learning how to use these tools properly should be one of your main priorities. Learning how to make the distinction between those tools is also very important. As a business…
Ah, lead conversion. The nightmare of many small businesses, but also the bread and butter of many. As a business owner, what can you do to convert more leads? As it turns out, many things. Here are three little tips to help you along the way:…
At one point or another, most small businesses will wonder whether or not buying a CRM software is worth it. While we already answered this question before (you can find our answer here), we have not really delved into the actual benefits of using one….
Are you the owner of a small business? If you are then learning how to properly manage and nurture your leads should be one of your main priorities. Because leads, as you probably already know, are vital to the growth of a company. This is not…
Are you a professional working in the insurance field? Regardless of whether you are an insurance broker or a company owner, remaining on top of your leads should be one of your priorities. Here’s why: lead management is absolutely vital to a company. Sales leads should…
In today’s business world, confusion between CRM and contact management often arises. The truth is that, while those two terms share similarities, they differ greatly. In simple terms, contact management refers to just that: contact management. This type of software (or app) is there to centralize a…
In the business world, nothing is ever truly black and white. In other words, there will ever be more terminologies and newer processes being developed. As a businessman, it is your responsibility to remain on top of such processes. Sales leads, as you probably already know,…